September 23, 2015 Walk the Walk On September 21, 2014, the day of the so-called People’s Climate March, the #WalktheWalk campaign twitter account (@weareherenow) belonging to New York City public relations firm Purpose Inc., had a mere 167 followers (see screenshot below). Yet, the screenshot below (September 20, 2014) clearly documents the #WalktheWalk hash tag shared (“tweeted”) by none other than the twitter account belonging to U.S. president, Barack Obama. [@BarackObama: “Say you’re ready to #WalktheWalk on climate change.” “—I— #WalktheWalk on climate change.”] It is necessary to contemplate how the president of the United States would share and promote what was intended to become a powerful marketing meme that with a mere 167 followers, had yet to make any impact whatsoever. For Purpose Inc. (a for-profit public relations venture created by the co-founders of Avaaz), there was no necessity to build any momentum at all in order for their social media campaign to become a “success”, due to the fact that they were already part and parcel of the elite establishment from the very onset. (The first tweet from the #WalktheWalk account was on September 14, 2014. As of September 25, 2014, there were 286 tweets in total.) Foundation funded “progressive” media (in the example below, Common Dreams), as per usual, was utilized to launch and promote the campaign. The usual suspects, comprised of entities such as the TckTckTck twitter account, UNFCCC Executive Secretary Christiana Figueres, and Desmond Tutu, were amongst the first to tweet #walkthewalk. +++ For Immediate Release Wednesday, September 17, 2014 – 5:00pm Thousands To #WalkTheWalk Online During Historic Climate March UNFCCC Executive Secretary Christiana Figueres, Desmond Tutu, Celebrities and Other Notables to Join Supporters Across The Globe in Videos Walking to Urge Climate Action WASHINGTON – **VIEW VIDEOS HERE: http://www.walkforclimate.com/** New York, NY — As hundreds of thousands of people head to New York City this week to join the People’s Climate March this weekend, many more from around the world will be marching along with them across the internet. “Politicians, Fortune 500 companies, large NGOs, as well as influential leaders such as UNFCCC Executive Secretary Christiana Figueres, Desmond Tutu and other celebrities and notables to be announced, are joining in to spread the word and walk alongside thousands of other demonstrators both on and offline. Ikea will be calling on their global staff to #walkthewalk, and will be demonstrating public solidarity by changing their website banner leading up to the march. #WalktheWalk is an ownerless, open-source social media campaign that provides a highly visual, easy, and personal way for people around the world who can’t be at the march or who want to take dynamic action online, to be at the march in spirit and send a message to world leaders that they care about climate change and want to see real action. It’s also a way for world leaders themselves and other high-profile individuals to express solidarity with the citizen effort. [Emphasis added] The campaign officially kicks off Wednesday, September 17, and will run through the UN Climate Summit. For more information please go to: http://www.walkforclimate.com/ Twitter: @weareherenow Instagram: @wewalkthewalk Vine: @walkthewalk +++ The full press release (by Fitzgibbon Media) can be accessed here. ** [Domain expired: See archive page: https://web.archive.org/web/20140918001056/http://www.walkforclimate.com/] To clarify, #Walk the Walk is a campaign of Here Now. Here Now circles back to Purpose. To further illustrate the fatuous aspects of the #Walk the Walk campaign regarding our ongoing environmental problems, consider the action of “Hop the Scotch” in response to the dire warning in 2012 by top Russia scientist, Natalia Shakhova, one of the world’s foremost experts on methane hydrates: “The total amount of the methane (CH4) in the current atmosphere is 5 gigatons. The amount of carbon preserved in the form of methane in the East Siberian Arctic shelf is approx. 100’s-1000’s gigatons. Only 1% of this amount is required to double the atmospheric burden of methane (which is approx. 23x more powerful than CO2). There is not much effort needed to destabilize just 1% of this carbon pool considering the state of permafrost and the amount of methane currently involved. What keeps this methane from entering the atmosphere is a very shallow water column and weakening permafrost which is losing its ability to serve as a seal. It could happen anytime.” Then consider that when CO2 Levels Doubled 55 Million Years Ago, “global temperatures rose by 5 degrees centigrade – all in the space of about 13 years.” [Source] Since the 2012 interview with Shakhova, in August, 2014, it was discovered that hundreds of methane plumes are erupting along the east coast. And policy makers in tandem with NGOs and their branding executives urge the public to “Hop the scotch”? It appears that Sept 21, 2014 marked the day that 1984 and Brave New World finally collided. Surely something is amiss. It is glaringly obvious that Avaaz, Purpose and their financiers believe Americans are beyond stupid. Yet all signs point to the fact that they were sadly correct, since in response, Americans applaud. TckTckTck remix: WalktheWalk In the second paragraph, the description of #WalktheWalk as an ownerless, open-source social media campaign” echoes, almost verbatim, the TckTckTck campaign launched prior to 15th Conference of the Parties (COP 15) to the United Nations Framework Convention on Climate Change (UNFCCC) in 2009. The TckTckTck campaign was created by one of the largest advertising agencies in the world (HAVAS) in collaboration with the United Nations. Upon the launch of the media campaign on September 8, 2009, the Havas press release identified Avaaz, 350.org, Greenpeace and Oxfam (founding NGOs of Global Campaign for Climate Action) having partnered with many of the world’s largest multinational corporations such as EDF and the Virgin Group. Hundreds of NGOs would “sign on” and partner with the tcktcktck.org website and the TckTckTck open-source media campaign. By December 2009, the tcktcktck umbrella (over 200 NGOs) and its strategic/calculated weak messaging (a “fair and ambitious agreement”) would successfully come to dominate COP15 and strategically drown out the most […]
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